Thursday, May 31, 2018

LANDR and the mastering online

5 years ago...

Common knowledge was that mastering was just a matter of loudness and the goal was to be louder than the guy next to you, but then something changed and today, common knowledge has turned back into dynamics instead of loudness, the problem is that self-produced musicians and recording studios don't have enough tools to make a record louder and yet dynamic.

Tools R Us

Many of those self-produced musicians and semi-pro recording studios are realizing that mastering is way more than just turning up the makeup knob in the compressor or putting a brick-wall limiter in the master bus

Reaching the 20K plays on Spotify

It is with great pleasure to begin this blog with the news that the album Despierto (Awaken) from the band TAW has reached the 20K plays benchmark on Spotify, that, along with Youtube and Apple Music sums up to 22K plays in 3 months with no advertisement at all!

This is a huge milestone for the band and for me as a producer, because when I took the job I promised the band that the people will like the music... and they did!

But what do the numbers really mean?